CP AXTRA Speeds up Digital Overhaul by Introducing "AXTRA Digital", Propelling Thailand's Leading Online Grocery Store
New Wave at CP AXTRA: Redefining the Retail Game
Bangkok, 4 June 2025 - CP AXTRA Public Company Limited, the powerhouse behind recognized retail brands "Makro" and "Lotus", is ramping up its game with the debut of "AXTRA Digital" - an elite team dedicated to innovation, tech integration, and customer-centric solutions that drive the organization forward. This ambitious leap sets CP AXTRA on the path to becoming Asia's Retail Tech authority.
Why the buzz around AXTRA Digital? This isn't just about tech; it's about building a world-class team of industry veterans drawn from the cream of the retail and tech crops both domestically and internationally[1]. With its extraordinary talent pool, AXTRA Digital delivers nothing short of groundbreaking results – as evidenced by the meteoric rise of makro PRO, now revered as Thailand's top Grocery E-Commerce Brand[1][3]. Beyond the virtual frontier, AXTRA Digital is revamping the traditional retail experience by embracing technology, ushering in an era of Smart Stores that elevate operational efficiency and adaptability[1].
But AXTRA Digital isn't just a tech powerhouse; it's a beacon for budding digital leaders. By offering a thriving learning environment, young professionals get a hands-on taste of shaping the future of Thailand's retail landscape[1]. With a "learn by doing" approach and opportunities to collaborate with global tech titans, participants build more than code – they craft the future of the retail industry in Thailand[1].
As CP AXTRA reorients to become a digital-driven business, technology has become the heart of its operations. This pioneering approach prepares a resilient ecosystem that smoothly adapts to future trends and responds swiftly to the evolving needs of today's discerning consumers[1].
CP AXTRA champions a culture of continuous learning and digital skill development, fortifying its employees to meet the challenges of the future and cement its place as a Retail Tech titan in Asia[1].
Through the looking glass:
- Thailand's e-commerce reign: Makro's e-commerce dominance reflects AXTRA Digital's success at boosting online presence and enhancing customer experience[1][3].
- Smart integration: AXTRA Digital's tech-powered Smart Stores, which seamlessly combine online and offline shopping, create personalized experiences tailored to individual needs[1].
CP AXTRA's retail army:
- Makro's e-commerce prowess: Makro's leading e-commerce role in Thailand, powered by AXTRA Digital strategies, indicates a substantial growth spurt[1][3].
- Lotus's integration magic: Lotus benefits from omnichannel integration, enhancing its appeal by merging online and offline shopping experiences[2].
Beyond gains in e-commerce, omnichannel sales now constitute 20% of total sales, signaling a significant digital shift[2]. Revenue growth has also witnessed an uptick, with online sales soaring, cementing CP AXTRA's position as a titan in grocery e-commerce[3].
[1] Source: CP AXTRA press release
[2] Source: PR Newswire
[3] Source: Bangkok Post
- CP AXTRA's commitment to technology integration in its business operations is fostering a resilient ecosystem that leverages digital skill development and continuously adapts to future trends.
- AXTRA Digital, the elite team behind CP AXTRA's digital transformation, is not only a tech powerhouse but also a cultivator of aspiring digital leaders, providing a learning environment for young professionals to shape the future of Thailand's retail industry.
- As CP AXTRA transitions into a digital-driven business, its focus on technology has led to the emergence of Smart Stores, which blend online and offline shopping experiences to create personalized customer experiences.
- The success of Makro's online presence, now regarded as Thailand's top Grocery E-Commerce Brand, underscores AXTRA Digital's ability to boost retail businesses through innovative tech integration and customer-centric solutions.
