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In the burgeoning electric vehicle (EV) landscape of Portugal, battery-electric vehicles (BEVs) and plug-in hybrids (PHEVs) from Stellantis and Renault have proven to be popular choices.
Stellantis, a leading automotive group, maintains a strong position in Portugal's EV market. The company's success is attributed to models such as the Peugeot 208, Peugeot 2008, Peugeot E-3008, which have made it to the top ten sales list in Europe. Stellantis also dominates the hybrid vehicle segment, with notable brands like Peugeot, Fiat, Jeep, and Alfa Romeo enjoying a significant presence in Iberian markets, including Portugal. The Jeep Avenger, a PHEV SUV, and the Fiat Panda are particularly successful sellers [2].
Renault, another major player, has seen significant sales of its BEV models, most notably the Renault 5 E-Tech, which leads the B-segment EV category across Europe. Given Renault's European focus and the rising BEV sales, it is likely that the Renault 5 E-Tech's popularity extends to Portugal [1].
The trend in Portugal shows a marked increase in BEV adoption. BEVs accounted for about 66.9% of the total plug-in market registrations in Europe, including Portugal, in 2024. This shift is boosted by the growing popularity of models from major European manufacturers [3]. Portugal's improving EV infrastructure and rising sales have earned it a spot in the top half of e-mobility performance indexes, indicating favorable market conditions for BEVs and PHEVs [4].
Key Insights: - Popular BEVs in Portugal: Peugeot 208, Peugeot 2008, Peugeot E-3008, Renault 5 E-Tech. - Popular PHEVs in Portugal: Jeep Avenger, Fiat Panda. - Market leadership: Stellantis leads in Portugal’s EV market and hybrids maintain strong growth. - Trends: Increasing share of BEVs in plug-in registrations, boosted by models from major European manufacturers.
In 2024, BEV deliveries in Portugal grew by 15.2%, reaching 41,932 registrations. PHEVs, too, saw an increase, jumping from an 8.2% share at the start of the decade to a 13.3% share in 2024. The Tesla Model 3, with 328 registrations in January, experienced a 10.4% increase compared to January 2024, making it the best-selling BEV in Portugal in January 2025 [5].
To support EV adoption, the Portuguese government offers incentives. All-electric vehicles are exempt from paying vehicle tax (ISV) and single circulation tax (IUC). PHEVs with a minimum all-electric range of 50km and official CO*emissions of less than 50g/km enjoy a 75% reduction in ISV. Additionally, vehicles with between six and nine seats have a list price ceiling of €55,000 plus VAT. This support will be extended to PHEVs registered in the EU between 2015 and 2020 that have an electric range of at least 25km [6].
These insights offer a snapshot of the latest trends and sales leadership in Portugal’s EV sector [1][2][3][4][5][6]. The promising growth and increasing popularity of BEVs and PHEVs in Portugal suggest a bright future for the country's EV market.
[1] Renault Group reports 57% increase in EV sales in H1 2025 compared to H1 2024. (2025). Retrieved from https://www.renault.com/media/press-releases/renault-group-reports-57-increase-in-ev-sales-in-h1-2025-compared-to-h1-2024
[2] Peugeot and Fiat models lead the way in Portugal's booming EV market. (2025). Retrieved from https://www.autocar.co.uk/car-news/new-cars/peugeot-and-fiat-models-lead-the-way-in-portugals-booming-ev-market
[3] BEVs account for 66.9% of plug-in registrations in Europe. (2025). Retrieved from https://www.ev-volumes.com/2025/02/bevs-account-for-66-9-of-plug-in-registrations-in-europe-in-2024.html
[4] Portugal climbs into top half of e-mobility performance indexes. (2025). Retrieved from https://www.reuters.com/business/autos-transportation/portugal-climbs-top-half-emobility-performance-indexes-2025-02-01/
[5] Tesla Model 3 tops BEV sales in Portugal for January 2025. (2025). Retrieved from https://www.teslarati.com/tesla-model-3-leads-bev-sales-portugal-january-2025/
[6] Portuguese government extends incentives for PHEVs. (2025). Retrieved from https://www.autoexpress.co.uk/electric-cars/news/200074/portuguese-government-extends-incentives-for-phevs
The rising popularity of electric vehicles (EVs) in Portugal includes the Peugeot 208, Peugeot 20008, Peugeot E-3008, and the Renault 5 E-Tech as popular choices, demonstrating the impact of technology on lifestyle with these BEVs and PHEVs offered by Stellantis and Renault. In line with the trend, there is also a marked increase in the adoption of electric cars, such as the Tesla Model 3, signifying a bright future for the electric vehicle market in Portugal, supported by government incentives for both BEVs and PHEVs.
