Construction Specialist at Work
In the rapidly evolving digital landscape, a new phase is unfolding, often referred to as a "horizontal enabling layer." This emerging technology is reshaping the very foundations of our economy, particularly in the realm of web-native jobs.
The author, in previous discussions, has highlighted the potential for this technology to create an economic supercycle. Now, it appears that this technology is indeed considered to be part of this economic supercycle.
The first layer of jobs being redefined are web-native jobs, created through the internet and now being reshaped by AI. These digital professions, which have been the latest in terms of market development, will be the first to be redefined by AI.
The redefinition of web-native jobs is paradoxically happening because they were created through the web itself. This process is described as a reinforcing loop of faster economic progression, where the shaping up and layering up of "The Web2" on top of emerging technologies, enabled by AI, leads to further advancements.
The specific digital professions expected to be reshaped by AI in the first phase of the Web2 era include Content Creators and Digital Marketers, Knowledge Workers and Writers, Digital Service Providers, Domain Industry Professionals, and Creators in the Creator Economy.
AI-driven tools like Generative Engine Optimization (GEO) are transforming how digital content is created and optimized for AI-powered search engines, requiring creators and marketers to adapt from traditional SEO to more dynamic AI-focused content strategies.
Generative AI models, such as ChatGPT and similar tools, are automating and enhancing tasks such as writing, editing, and generating knowledge-based content across industries, accelerating research, summarization, and problem-solving workflows.
AI integration is improving efficiency and customer experience in digital services, such as AI-powered recommendation engines in e-commerce, AI-assisted diagnostics in healthcare, and automated fraud detection in finance.
AI also impacts domain name generation, valuation, and security, automating tasks that were previously manual or heuristic-driven, reshaping roles related to domain management and online branding.
Within content creation, AI tools combined with Web3 innovations enable creators to directly monetize and govern their digital work via NFTs and decentralized platforms, reshaping roles from intermediated content distribution to more autonomous digital entrepreneurship.
In summary, the first-phase AI-driven transformation of Web2 professions is centered on enhancing and automating tasks in content generation, digital marketing, research, knowledge work, and digital service delivery, while also redefining ownership and monetization models, especially in creative industries.
The author introduces the concept of a "Generalist Builder" career path, a role that may emerge as a response to these changes, bridging the gap between traditional roles and the new, AI-driven landscape. As we move forward, it will be fascinating to see how this transformation unfolds and what new opportunities it brings.
- The potential economic supercycle, as suggested by the author, is believed to be significantly influenced by the integration of artificial-intelligence technology in various business sectors, particularly web-native jobs.
- The first phase of this AI-driven transformation is expected to focus on enhancing and automating tasks in content creation, digital marketing, research, knowledge work, and digital service delivery, while also redefining revenue models, especially in creative industries.
