Competition between Prime Deal Days and Prime Day: Will the Second Prime Day be able to surpass the First?
Get ready for the holiday season with Amazon's Prime Deal Days! This year, the event will take place on October 7-8, 2025. While the Prime Day is traditionally held in July, the Prime Deal Days offer early access to bargains, providing customers with a chance to shop for the holiday season ahead. Unlike the Prime Day, which can sometimes last four days, the Prime Deal Days and the Prime Day both span a total of two days. Despite being a newer event, the Prime Deal Days have gained popularity, with more brands participating each year. Companies like Amazon itself, beauty brands such as Babor, Wella Professional, and Hugo Boss, fashion brands such as Wrangler, FALKE, and Geox, electronics brands like Marshall, GoPro, and Sennheiser, and Amazon Business are among those offering special discounts to support the Prime Deal Days. Amazon Music Unlimited is also providing several months of free access for Prime members. Prime members can expect to save an average of 27 percent during the Prime Deal Days, with savings on Amazon products and services often reaching up to 50 percent. This year, the Prime Deal Days might offer more gift-worthy deals compared to the Prime Day. To participate in the Prime Deal Days, a valid Prime membership is required. The Prime Deal Days are intended to compete with discount days like Black Friday and Cyber Monday, making it an ideal opportunity for Prime members to start their holiday shopping early. In its third year, the Prime Deal Days are becoming a significant event in the retail calendar, offering exclusive discounts for Prime members. So, mark your calendars for October 7-8, 2025, and get ready to make the most of the Prime Deal Days!
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