Comparing shopping: minimal savings observed when utilizing loyalty application for purchases
Savvy shoppers, here's the real deal on saving with retail loyalty apps:
So, you're thinking about using those sweet retail apps from the likes of Rewe, Lidl, Kaufland, and co. But, how much can you really save? Let's break it down for ya!
After a rigorous investigation by the price comparison app Smhaggle, the German Press Agency found that the Kaufland Card offers the most savings in the first quarter of 2025, with an average of 2.29% off your total food and drugstore bill. But, let's be honest, that's only a measly €2.29 for a €100 spend.
Other retailers? Not so lucky. Dm scores a respectable 1.68%, Lidl Plus checks in at 1.6%, Edeka at 1.59%, and Rossmann at 1.32%. Rewe Bonus and Penny trail behind with 0.82% and 0.75%, respectively. Even Payback, a multi-partner program that includes Edeka, Netto, and dm, only offers 1.38%.
But, fear not! Sven Reuter, the CEO of Smhaggle, says there's a secret to saving even more: targeted purchases and switching retailers. According to Reuter, by buying products on sale, you can slash your bill by a whopping 30%! Loyalty programs? They only get you savings of around 1-2%.
So, why are retailer apps such a big deal? Well, they promote their products and special offers, and in return for your registration, they get more loyal customers... and, let's face it, your precious data. Transmission of personal data, analysis of purchasing behavior, and restrictions on discounts for registered customers are common gripes amongst users, as revealed in a YouGov survey.
Intrigued? Grab your smartphone and give these apps a whirl, just remember, a targeted sale might just save ya more than that loyalty app you've been eyeing!
When shopping, consider using the Rewe, Lidl, Kaufland, and other retail apps for their special offers. However, these apps primarily promote products and analyze your purchasing behavior, offering savings of around 1-2%. To maximize savings, focus on targeted purchases and switch retailers when products are on sale, as this can potentially reduce your bill by up to 30%.
