Chinese Automaker Chery Introduces Third Internal Combustion Engine / Hybrid Brand in Europe
Jetour, a Chinese automaker under the umbrella of the Chery group, is set to enter the European market later this year, joining the ranks of BYD, Xpeng, and Nio in seeking less-intense markets for their products.
The company's European expansion plans aim to commence market entry by the third quarter of 2025, with a focus on launching new SUV models equipped with hybrid and electric technologies. These models are designed to appeal to diverse European terrains and consumer preferences.
In Russia, the Jetour T1 crossover is scheduled for premiere in September 2025, complementing their existing T2 model already present in the Russian market since March 2024.
Regarding production sites in Europe, Jetour is investing in localized operations in nearby regions such as Kazakhstan, where they have a knock-down (KD) assembly facility to assemble vehicles locally. This strategy supports quicker market response and supply chain balance in the CIS and Central Asia.
Jetour's SUV models, both internal-combustion-engine and plug-in hybrid, will be offered in Europe later this year. The company's first full-electric model, the T0, is expected to be available by the end of 2026.
President Ke Chuandeng has expressed that he doesn't think it's realistic to always import cars from China. While Jetour has not yet set up production sites in Europe, according to the information provided, President Ke Chuandeng has hinted at the possibility of future European production.
Jetour's sales outside of China are expected to account for 50% of its total sales in a few years. The company sold about 560,000 cars globally last year and predicts sales should hit 800,000 this year.
The European Union imposes tariffs on battery-electric-vehicles from automakers, unlike the U.K., which means Jetour's entry into Europe does not involve battery-electric-vehicle tariffs. This could give Jetour an advantage in the competitive European market.
Jetour offers a series of urban and off-road SUVs, priced between $10,000 and over $50,000, as well as a pickup truck model. The company's growth in the European market could provide consumers with a wider range of affordable and high-quality vehicle options.
The expansion into Europe is part of Jetour's broader strategy to increase its global presence and sales. President Ke Chuandeng predicts that the international market will surpass or be equal to the sales in the domestic market in three to five years.
With its focus on hybrid and electric technologies, competitive pricing, and a wide range of SUV models, Jetour is well-positioned to make a significant impact in the European market. As the company continues to grow and evolve, it will be interesting to see how it navigates the complexities of the European market and establishes itself as a major player in the region.
- Jetour's focus on hybrid and electric technologies, combined with its affordable and high-quality range of SUV models, positions the company well for a significant impact in the European market, a less-intense market that it aims to enter later this year.
- In the European market, Jetour plans to launch new SUV models equipped with hybrid and electric technologies, appealing to diverse terrains and consumer preferences, as they strive to increase their global presence and sales.
- President Ke Chuandeng has hinted at the possibility of future European production for Jetour, beyond their current knock-down assembly facility in Kazakhstan, as part of their strategy to increase global sales and outpace domestic market sales within three to five years.
