Chicisimo Appoints AI Experts to Unlock Global Fashion Insights
Chicisimo, an online fashion platform, has appointed two prominent figures in data science and artificial intelligence as scientific advisors. Marc Torrens, co-founder of Strands, and Ramón López de Mantaras, director of the Artificial Intelligence Research Institute of the Spanish National Research Council (CSIC), will help the company understand its global entry and identify key influencers.
The platform, which allows users to upload photos of their outfits and tag the brands they wear, has amassed a wealth of data on global fashion trends. This data helps brands understand their international reach and identify their most influential customers.
Chicisimo has already pinpointed the countries with the highest brand recognition on its platform: the United States, Italy, and France. By analysing user-uploaded photos, the platform can determine which brands are most worn in each country, providing valuable insights for international expansion.
Each brand has a customizable page on Chicisimo, displaying user-generated content and allowing brands to add their own description and website link. This not only helps brands engage with their customers but also provides a unique data source for understanding consumer behaviour.
Chicisimo's latest appointments and data-driven approach highlight the company's commitment to understanding and capitalizing on global fashion trends. With the help of its new scientific advisors, Chicisimo is well-positioned to continue providing valuable insights to brands and expanding its geographical reach.
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