ChatGPT Introduces Instant Checkout for Etsy and Shopify, Reshaping AI Shopping
A significant number of Gen Z shoppers, 24%, have already used AI as a personal shopping assistant, with another 20% expressing interest in doing so in the future. However, a YouGov survey reveals that many Americans still have reservations about using AI for shopping. Despite this, investors of Etsy and Shopify have welcomed the news of ChatGPT's instant checkout feature.
OpenAI, the company behind ChatGPT, has partnered with Etsy and Shopify to introduce a seamless shopping experience. Users in the USA can now buy products directly through ChatGPT without being redirected to external websites. This integration allows users to complete their purchases within the chat interface, streamlining the shopping process. OpenAI has announced that this feature is now available for Etsy products, with more platforms expected to follow suit.
The integration of instant checkout in ChatGPT is a significant step towards making AI a more integral part of our shopping experiences. While some Americans remain cautious about AI shopping, the enthusiasm from Etsy and Shopify investors suggests that this technology could reshape the e-commerce landscape.
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