Lightning-Fast Growth for SmartBill: New CEO, Expanding Client Base, and Groundbreaking Integrations
Business digitalization trailblazer SmartBill reinforces its dominance by naming Alex Leca as its new CEO. The company recorded an impressive 70% increase in revenue in 2024.
SmartBill, a powerhouse in invoicing solutions based in Romania, has a new leader at the helm – Alexandru Leca, appointed as the CEO. This move marks a promising era of financial success and rapid expansion for the company. Founded back in 2007, SmartBill has been a force to reckon with in the invoicing software industry, reaching approximately EUR 15 million in revenue in 2024.
Alexandru Leca, with an impressive decade-long journey alongside the team and the product, and a rich professional background in accounting, financial management, project, and product development, steps into his new role. Leca describes his appointment as a significant responsibility and privilege, as he leads a company that holds the tools to take financial digitalization to the next level.
SmartBill's strategy for 2025 prioritizes consolidating its presence in the local market amid a continually shifting economic and legislative landscape. The company remains committed to being a reliable partner for Romanian entrepreneurs, while maintaining the healthy organizational culture that has fostered its growth over the past years.
The company envisions integrating new technologies to make financial processes even more seamless for entrepreneurs, demonstrating a strong focus on innovation to stay competitive. As part of the Visma Group, SmartBill witnessed over 70% revenue growth in 2024, reaching around EUR 15 million.
This growth can be attributed to an expanding client base that exceeded 160,000 by the end of last year, with 160,000 entrepreneurs currently relying on SmartBill as their primary financial operations tool. In 2024, over 72 million invoices were issued through SmartBill, with a total value of nearly EUR 43 billion. The number of invoices increased nearly 20% compared to 2023.
One of SmartBill's major strategic projects over the past two years has been the full integration with Romania's national e-Factura system. After beginning preparations in 2022, the company has now achieved a 99.9% success rate in validating documents issued through the platform.
Leca adds, "Our goal was to make e-Factura an invisible process for entrepreneurs—to take on its complexity ourselves, so that our clients can focus on growing their businesses. The work behind the scenes was enormous, but the results are reflected in the level of trust we've earned."
SmartBill's journey to over 160,000 active clients has been marked by a steady evolution. The company has supported entrepreneurs and accountants through webinars, articles, technical support, and dedicated features, becoming one of the most active players in the digital ecosystem of the new economy.
SmartBill started as a humble invoicing tool in 2007, and under the leadership of Ioana Hasan, Radu Hasan, and Mircea Căpățână, it quickly became the best invoicing software in Romania. In 2009, the company surpassed EUR 100,000 in turnover, and by 2010, the software offered inventory management capabilities.
The move to the cloud in 2014 set the foundation for today's application, and in 2017, SmartBill Conta, the first cloud accounting application in Romania, was launched. In 2018, the company introduced the production module, recipe builder, and import tools for bank statements and courier reports, handling over €500 million in invoices monthly through SmartBill by the year's end.
Since the acquisition of over 50% of SmartBill by the Visma Group in 2020, the company has entered a new development phase. In 2024, Visma acquired the remaining shares from Catalyst, the investor who led a EUR 1.1 million funding round in 2016. From Catalyst's initial investment to the recent sale of its remaining shares to Visma, SmartBill has grown more than tenfold, with annual revenue increases ranging from 30% to 60%.
*This is a Press release.
- Alexandru Leca, the appointed CEO of SmartBill, with his extensive background in finance and product development, steps into his new role, leading a company aiming to take financial digitalization to the next level.
- SmartBill's strategy for the upcoming year includes integrating new technologies to make financial processes even more seamless, emphasizing innovation to maintain competitiveness.
- A significant part of SmartBill's growth can be attributed to its expanding client base, currently at 160,000 entrepreneurs, relying on the company as their primary financial operations tool.
- Under the leadership of Alexandru Leca, SmartBill aims to make the e-Factura process invisible for entrepreneurs, taking on complexity to allow businesses to focus on growth.
