Bragg Secures Exclusive Distribution Rights for Specific SSC Publications
Revised Article
Let's dive into the exciting news from Bragg Gaming, a top-notch provider of gaming content and tech solutions! They've clinched a licensing deal with Sega Sammy Creation (SSC), a renowned slot game supplier for land-based casinos, to distribute select games from its portfolio to operators in the US, UK, and global markets.
Boosting the Expansion Strategy
This partnership is a key move in Bragg's content-driven expansion strategy, aiming to bolster their game library with titles developed in-house and by third-party studio partners. Doug Fallon, Bragg's Group Director of Content, affirmed that the partnership positions Bragg Gaming as a growing, content-led business-to-business provider of iGaming solutions in regulated markets.
"We're stoked to add an established, popular brand to our content library that we believe will captivate players in North America and beyond," Fallon shared, with plans to introduce SSC titles to players in the US and UK first, followed by other global markets.
Sega Sammy Creation - A Recognized Name
A subsidiary of the SEGA SAMMY Group, SSC is well-known for its pachislot and pachinko machines businesses, SEGA-branded video game entertainment systems, arcade games, and content. Markets across North America recognize SSC, making their addition to Bragg Gaming's platform a strategic decision aimed at enhancing Bragg's presence in North America.
"We're thrilled to partner with Bragg and bring our proven land-based content to a broader audience of iGaming players in the years to come," said Scott Winzeler, Chairman and CEO of SSC, citing Bragg's robust RGS platform and diverse operator partners as the perfect springboard for SSC's global expansion.
The licensing agreement terms cover the adaptation of select SSC titles for markets in North America, Europe, and other regulated online gaming jurisdictions, ultimately incorporating them into Bragg Gaming's "Powered by Bragg" library of exclusive slot titles, alongside content from Bragg's partner studios.
Last month, Bragg Gaming officially closed the acquisitions of Wild Streak Gaming and Spin Games, consolidating these companies under the Bragg brand, enabling a smoother rollout of their products in North American markets.
At the moment, there's no detailed update on the status of the licensing agreement between Bragg Gaming Group and Sega Sammy Creation beyond the initial announcement. But with astute moves like this, the future looks promising for both parties!
- Bragg Gaming, in partnership with Sega Sammy Creation (SSC), aims to bolster its game library by distributing select games from SSC's portfolio to operators in the US, UK, and global markets, as stated in their content-driven expansion strategy.
- Doug Fallon, Bragg's Group Director of Content, expressed excitement about the partnership, stating that it positions Bragg Gaming as a growing, content-led business-to-business provider of iGaming solutions in regulated markets.
- Scott Winzeler, Chairman and CEO of SSC, is looking forward to partnering with Bragg and bringing SSC's proven land-based content to a broader audience of iGaming players in the years to come, citing Bragg's robust RGS platform and diverse operator partners.
- The licensing agreement terms involve the adaptation of select SSC titles for markets in North America, Europe, and other regulated online gaming jurisdictions, ultimately incorporating them into Bragg Gaming's "Powered by Bragg" library of exclusive slot titles.
- The partnership between Bragg Gaming Group and Sega Sammy Creation, along with the recent acquisitions of Wild Streak Gaming and Spin Games, signals a promising future for both parties, with potential for enhanced presence in North America and global markets.
