Bitcoin Purchase Consideration Hinted by Saylor Again?
In a recent update posted on Google News, Michael Saylor, the Strategy chief, revealed the company's continued commitment to its Bitcoin (BTC) accumulation strategy. This strategic move, initiated on Aug. 11, 2020, has seen the company amass a significant amount of Bitcoin over the past five years.
As of August 2025, MicroStrategy holds approximately 632,457 BTC, with an average purchase cost of about $73,527 per coin. This substantial Bitcoin hoard is valued at around $70.9 billion, generating unrealized gains exceeding $24 billion.
The company's Bitcoin holdings have become the foundation for the MSTR equity. In fact, these holdings have substantially influenced MicroStrategy's earnings. Recently, accounting standards (ASU 2023-08) mark Bitcoin to market directly impacting net income. For Q2 2025, this led to reported unrealized gains of $14.03 billion on its Bitcoin holdings, contributing to a net income of $10.02 billion.
MicroStrategy's capital strategy includes raising over $46.5 billion through the issuance of equity and preferred stock to fund Bitcoin purchases. This strategy aims not only at holding Bitcoin as a treasury asset but also at wrapping Bitcoin exposure with different securities to appeal to a broad capital base and provide premium returns and yields to investors.
Notably, MicroStrategy purchased an additional 3,081 BTC in August 2025 at an average price of $115,829, demonstrating ongoing confidence in Bitcoin’s long-term trajectory. The firm's target Bitcoin yield for 2025 is 30%, up from 25% earlier in the year.
Despite Bitcoin price fluctuations, MicroStrategy remains highly profitable on its Bitcoin allocation. The stated gain of the Bitcoin accumulation is 61.52%. The current value of the accumulated Bitcoin is approximately $74.45 billion. The stock of Strategy (MSTR) currently sells for $366 per share, and the market capitalization of the company is $104 billion. The enterprise value of Strategy is $115 billion.
In a recent tweet, Michael Saylor issued a new message referred to as the 'Satoshi Fire' message. While this tweet does not promise a filing, it is considered a challenge. Disclosures are expected to confirm the Bitcoin accumulations made by Strategy.
The policy for Bitcoin accumulation by Strategy has remained consistent over the past five years, with methodical additions made on specific dates. The anniversary of the Bitcoin campaign initiation (Aug. 11, 2020) can be treated as a cue rather than a conclusion.
In summary, MicroStrategy under Michael Saylor continues to double down on a long-term Bitcoin accumulation and monetization strategy, using capital markets to fund purchases, setting ambitious yield goals, and embracing Bitcoin’s price dynamics as a core part of its financial model.
[1] MicroStrategy Investor Relations. (2025). MicroStrategy Announces Third Quarter 2025 Financial Results. [Online] Available at: https://ir.microstrategy.com/news-releases/news-release-details/microstrategy-announces-third-quarter-2025-financial-results [2] MicroStrategy Investor Relations. (2025). MicroStrategy Reports Second Quarter 2025 Financial Results. [Online] Available at: https://ir.microstrategy.com/news-releases/news-release-details/microstrategy-reports-second-quarter-2025-financial-results [3] MicroStrategy Investor Relations. (2025). MicroStrategy Announces First Quarter 2025 Financial Results. [Online] Available at: https://ir.microstrategy.com/news-releases/news-release-details/microstrategy-announces-first-quarter-2025-financial-results [4] MicroStrategy Investor Relations. (2025). MicroStrategy Issues $600 Million of Senior Convertible Notes Due 2027. [Online] Available at: https://ir.microstrategy.com/news-releases/news-release-details/microstrategy-issues-600-million-senior-convertible-notes-due-2027 [5] MicroStrategy Investor Relations. (2025). MicroStrategy Announces Fourth Quarter and Full Year 2024 Financial Results. [Online] Available at: https://ir.microstrategy.com/news-releases/news-release-details/microstrategy-announces-fourth-quarter-and-full-year-2024-financial-results
- MicroStrategy's Bitcoin hoard, currently valued at around $74.45 billion, is made up of approximately 632,457 BTC, acquired over the past five years with an average purchase price of $73,527 per coin.
- The company, which has a market capitalization of $104 billion, also plans to raise additional funds through the issuance of equity and preferred stock to continue its Bitcoin accumulation strategy.
- The finance industry is closely watching MicroStrategy's Bitcoin strategy, as its Bitcoin holdings have significantly influenced the company's earnings and the MSTR equity, with unrealized gains exceeding $24 billion as of August 2025. This strategy is closely linked to the technology sector, given Bitcoin's digital nature and MicroStrategy's tech-based operations. Additionally, the firm's competition in the business world may also be impacted by MicroStrategy's success in the Bitcoin market cap, particularly Ethereum's position as a major competitor.