Automated Discounts for Agencies Made Available by OpenX Through Partnerships with Curation and Data Providers
OpenX Introduces Automated Discount Feature for Enhanced Media Buying
In a significant move for the programmatic advertising industry, OpenX Technologies, Inc. has launched a new feature on September 17th, 2025. This proprietary capability, known as OpenXSelect, enables buyers to receive automated discounts from over 80 curation and tech partners within OpenXSelect™.
This innovative feature is designed to help brands and agencies preserve more budget for working media while optimizing media performance and prioritizing transparency. Once a discount agreement is negotiated with any partner, buyers can activate at reduced rates across key programmatic channels, including Connected TV (CTV), without any added setup or operational lift.
OpenXSelect offers broad flexibility for both managed and programmatically curated campaigns. Buyers can unlock discounts across their full technology partner portfolio, spanning trusted third-party data providers, format companies, and measurement providers. Integrated partners include Audigent (a part of Experian), Captify, and Rippl, among others.
The new feature is seamlessly integrated into OpenX's operations, scaling targeted campaigns without requiring changes to DSP setups or existing workflows. Matt Sattel, chief revenue officer at OpenX, stated that the feature enables more efficient media buys, better outcomes, and a tangible performance edge without compromising publisher monetization.
OpenXSelect provides access to transparent, high-quality inventory through OpenXSelect™, its next-generation supply-side targeting platform. As a trusted partner of the world's largest publishers, OpenX works with more than 200,000 premium publisher domains.
Greg Williams, senior vice president of partner success at Audigent, expressed excitement about the new solution expanding access to supply path optimization. This move is expected to deliver scalable, measurable value to buyers, enabling marketing data collaboration that delivers better outcomes in the programmatic advertising landscape.
With OpenXSelect, brands and agencies can now negotiate unique discount agreements with partners, and OpenX facilitates the technical enablement for fast activation and tangible ROI. This feature is a significant step forward in OpenX's commitment to empowering buyers with the tools they need to make the most of their media spend.
Read also:
- Musk threatens Apple with litigation amidst increasing conflict surrounding Altman's OpenAI endeavor
- E-mobility continues its progress after a decade since the scandal, staying on course
- The Commission deems the assistance program to be in agreement with the domestic market regulations.
- Innovative Garments and Accessories Producing Energy: Exploring Unconventional Sources for Renewable Power
