Atomo's Dawn-Dusk Tea Invades JW Anderson Stores, Offering Sustainable Coffee Alternative
Atomo, a trailblazing company in the alternative coffee sector, has created Dawn-Dusk tea for JW Anderson stores. This coffee-like blend, made from roasted kuromame soybeans and artisan black teas, is gaining attention for its environmental benefits and unique taste.
Atomo's coffee alternative produces 83% fewer carbon emissions and uses 70% less farmland compared to traditional coffee. This is due to its innovative use of upcycled and farm-grown plants, such as green tea rich in L-theanine for caffeine. The company's Coachella Latte Blend even tastes remarkably close to real coffee without causing a post-coffee crash.
The global coffee market is booming, with consumption nearly doubling in the past 30 years and projected to continue growing, particularly in countries like China and India. However, this increased demand is causing concerns about deforestation, soil degradation, and water waste. Volatile weather patterns, exacerbated by climate change, are also leading to fluctuations in coffee bean prices. Innovators like Atomo, Northern Wonder, and Prefer Coffee are stepping in to offer sustainable alternatives.
Atomo's portfolio includes Moka-Cha, an organic hojicha tea-based blend designed for Italian stovetop coffee pots. It offers a truffly forest floor flavor, providing coffee lovers with a new experience. Investors, including the Japanese drinks giant Suntory, are backing these innovations, recognizing the potential of alt-coffee in the market.
Atomo's Dawn-Dusk tea, along with other alt-coffee products, is addressing the environmental concerns of the traditional coffee industry. With its unique taste and sustainability benefits, it is poised to make a significant impact on the global coffee market.
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