Association Set to Display Panel, Showcase Demonstration Workflows at NAB Exhibition
In the City of Beaverton, Oregon and in the heart of the 2025 NAB Show, Las Vegas, the 8K Association is all set to astound attendees with a power-packed panel discussion and demonstrations that promise to revolutionize the way we approach 8K workflow.
As Bill Mandel, president of the 8K Association, declares, "We've been working our socks off to advocate for every aspect of the 8K content ecosystem, and at this year's NAB Show, we're eager to share the latest scoop with the whole community of the industry."
The panel, creatively titled, "Navigating the 8K Frontier: A Creative Journey," will be moderated by Juan Reyes, executive director of the 8K Association, and will feature industry luminaries such as Brad Collar, senior vice president of global archives and preservation services at Warner Bros. Discovery, Chris Gillaspie, film scanning director at Warner Bros. Discovery, and Greg Ciaccio, vice president of post-production for original content and image capture at IMAX.
This enlightening discussion will take place on Monday, April 7, as part of the NAB's Creator Lab presentations in Theater A of the South Lower Hall (SL9823).
More than just talk, the 8K Association has organized an exhibit and demonstration area in the West Hall, featuring big names like Samsung with their 8K televisions, AMD with their 8K 120Hz gaming over HDMI, and BZB GEAR with their 8K splitters, switchers, and extenders. Other contributors include 4BY4 with their 8K upscaling and video optimization, and WyreStorm with their 8K HDMI certified cables.
Through collaboration with SAVG Studio and 4BY4, the association has even produced two mesmerizing 8K sizzle reels that will be readily available for industry use.
So, if you're a connoisseur of cutting-edge technology and the future of media and entertainment, the Creator Lab presentation at 2025 NAB booth SL9823 is a must-attend event. Swing by the 8K Association's exhibit at booth W3942 to immerse yourself in 8K like never before!
Sign up for the TV Tech Newsletter - your gateway to the latest news, trends, and product and tech information in the professional video industry. Find more information about the 8K Association's events on their website.
- The 2025 NAB Show in Las Vegas will host the 8K Association, who will captivate attendees with a panel discussion and demonstrations in the City of Beaverton, Oregon.
- Bill Mandel, the president of the 8K Association, has been working diligently to promote the 8K content ecosystem, with a focus on sharing advancements at this year's NAB Show.
- The panel discussion, named "Navigating the 8K Frontier: A Creative Journey," will be guided by Juan Reyes and features industry leaders such as Brad Collar, Chris Gillaspie, and Greg Ciaccio.
- This discussion will occur on Monday, April 7, within the NAB's Creator Lab presentations in Theater A of the South Lower Hall (SL9823).
- In addition to the discussion, the 8K Association has organized an exhibit area in the West Hall, featuring prominent brands like Samsung, AMD, BZB GEAR, 4BY4, and WyreStorm.
- The collaborative effort between SAVG Studio and 4BY4 has resulted in the production of two captivating 8K sizzle reels, available for industry use.
- For those interested in staying current with the latest advancements in television, media, and entertainment technology, signing up for the TV Tech Newsletter is recommended.
- Further event-related information about the 8K Association can be found on their website.
