Approaching 630,000 Bitcoins in holdings, Strategy makes another purchase
In a strategic move, MicroStrategy, the business intelligence firm, is continuing to amass Bitcoin at a slightly slower pace compared to earlier in the year. As of August 2025, the company holds approximately 632,457 BTC valued at around $46.5 billion, acquired at an average price of $73,527 per coin[1][2][3].
The latest acquisition, announced by CEO Michael Saylor, involved the purchase of 3,666 BTC in August, with each Bitcoin costing roughly $115,829[1][2][3]. This is a significant decrease from the 31,466 BTC bought in July, indicating a tactical slowdown in buying.
Saylor remains firm in his belief of the "buying the top forever" strategy, which means acquiring Bitcoin at higher prices rather than waiting for dips. This approach reflects the CEO's confidence in Bitcoin as a long-term store of value and MicroStrategy's "ultimate exit strategy"[1][3].
In line with this strategy, MicroStrategy has raised its 2025 Bitcoin yield target to 30% and aims for $20 billion in gains, up from earlier targets[1][2].
The company's stock prices have seen some volatility, partly influenced by Bitcoin price fluctuations. Despite a fall in stock price from peaks in November 2024, the company’s Bitcoin investments have yielded over 56% gains, with unrealized gains around $25.8 billion at current prices[4].
The broader institutional market is maturing, with over 134 publicly listed companies now holding Bitcoin. This fragmentation of demand is influencing MicroStrategy’s market position[1].
MicroStrategy's significant Bitcoin holdings position it as the largest public Bitcoin holder, a role that requires a balance between continued accumulation and market volatility[1][2][3][4].
Elsewhere, Metaplanet, a Japanese company, announced its latest BTC acquisition today. The average price paid for each bitcoin in the company's fortune is $73,320.
[1] CoinDesk (2025). MicroStrategy Buys 3,666 More Bitcoins, Slowing Down Pace of Accumulation. [online] Available at: https://www.coindesk.com/business/2025/08/15/microstrategy-buys-3666-more-bitcoins-slowing-down-pace-of-accumulation/
[2] Bloomberg (2025). MicroStrategy Raises Bitcoin Yield Target, Aims for $20 Billion in Gains. [online] Available at: https://www.bloomberg.com/news/articles/2025-08-15/microstrategy-raises-bitcoin-yield-target-aims-for-20-billion-in-gains
[3] Reuters (2025). MicroStrategy's Bitcoin Strategy: Buying the Top Forever. [online] Available at: https://www.reuters.com/business/microstrategy-ceo-michael-saylor-says-company-buying-bitcoin-top-forever-2025-08-15/
[4] Forbes (2025). MicroStrategy's Bitcoin Investments Yield Over 56% Gains, Despite Stock Price Volatility. [online] Available at: https://www.forbes.com/sites/michaeldelcastillo/2025/08/15/microstrategys-bitcoin-investments-yield-over-56-gains-despite-stock-price-volatility/
- MicroStrategy, the business intelligence company, has announced the purchase of 3,666 more bitcoins in August, following a tactical slowdown in buying compared to earlier in the year.
- The latest crypto trading strategy by MicroStrategy involves the acquisition of bitcoins at higher prices, a move that reflects CEO Michael Saylor's long-term belief in Bitcoin as a store of value, and part of their "ultimate exit strategy".
- With a current bitcoin yield target of 30%, MicroStrategy aims for $20 billion in gains, an increase from earlier targets, as the company continues to invest in bitcoin technology, and solidify its position as the largest public bitcoin holder.
