Apple's upcoming TV product edges nearer, promising potential groundbreaking impact
In the realm of home entertainment, the future is here and it's getting smarter every day. Two tech giants, Apple and Google, are making strides in enhancing the TV-viewing experience with AI-powered assistance.
Apple is set to release an updated Apple TV box, equipped with a faster processor and the new N1 networking chip. Alongside this upgrade, Apple will introduce Apple Intelligence features, which integrate ChatGPT technology within Siri. This AI-boosted version of Siri is expected to run on Apple's private cloud servers, offering users a more sophisticated and personalised experience.
One of the key features of Apple Intelligence is Gemini, a technology that allows users to sift through content using natural language commands. It can answer questions like 'What's a black hole?' and even pull up YouTube videos for further learning. Users can also ask Gemini to keep a certain TV show ready for later viewing.
Meanwhile, Google has already put its own AI assistant, Gemini, on smart TVs. This opens up a new avenue of conversational capabilities, enabling users to control their smart home devices when the TV is in ambient mode. With Google's AI assistant, users can also create custom artwork.
Interestingly, Apple is reportedly in talks with Google and Amazon-backed Anthropic to develop an AI-enhanced version of Siri. The next-gen Siri, also known as 'LLM Siri,' is expected to have new capabilities on the TV, including helping users discover films and music based on their mood. It is unclear whether the next Apple TV will continue with this merged approach where Siri offloads sophisticated tasks to ChatGPT.
Amazon is also joining the race with its new Alexa+ assistant, planned for release on compatible FireTV models. Alexa+ will offer users a more tailored learning experience for kids, with answers to their questions, and will help users discover films and music based on their mood. Users can also use Alexa+ to keep a certain TV show ready for later viewing.
As these tech giants continue to innovate, the future of AI-powered entertainment on smart TVs is looking brighter than ever. Stay tuned for more updates as these developments unfold.
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