App Developers can now surprise their users with tangible rewards via Amazon Moments feature
"Win Real Stuff, Keep Users Hooked: The Game-Changer API for App Devs"
Wanna keep your app users happy and glued? Meet "Amazon Moments," a new API that lets devs award users with actual swag for performing high-value actions within their apps! Developers can create different "moments," like streaming multiple episodes, subscribing, or interacting more on their apps, and offer cool real-life rewards in exchange.
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Sure, retail's been offering "gifts with purchase" ages ago, but administering the logistics for real-life gifts online has been a tough cookie. Most online companies didn't have the infrastructure to deal with actual gift delivery. But with its colossal retail empire and infrastructure, Amazon is the ace up developers' sleeves when they want to reward their most valuable users with tangible treats without stressing about shipping goods.
Top-tier apps like TikTok, Washington Post, Bell Canada, and more have already jumped on board, offering rewards via Amazon Moments to their users. TikTok itself confirmed that Moments helped them award prizes without the burden of storing or shipping, making the integration swift and efficient.
To kick start Moments, developers only need a server-side API call. So, it's not rocket science! And, according to Amazon, it typically takes a few days for developers to test and complete integration. You can even seek the help of Amazon agencies that work on commission to manage your campaigns effectively.
Get the ball rolling by trying out A/B tests to tweak your campaigns, or set up multiple campaigns to strike just the right balance between CPA, actions, and rewards.
In a recent blog post, Amazon shared success stories from various industries that have benefited from Moments:
- A streaming video service doubled the chances of winning back a subscriber after offering $10 worth of rewards.
- An entertainment app boosted its average daily users by 291% and daily chat messages by 79%.
- A developer saw a 97% lift in D30 retention and a 43% lift in daily revenue 30 days post-campaign in its new user cohorts!
And the cherry on top? Your app developers won't have to share any personal data from their users with Amazon Moments.
The API is available for Android, iOS, FireOS, web, and more. Take control, grab the opportunity, and keep your users engaged with Amazon Moments!
Image Credits: Yahoo
Bonus:
Curious about incentivization APIs in general? Here's a quick lowdown: These APIs enable developers to integrate in-app rewards like physical gifts or tangible benefits, which users can snag for completing specific tasks or achieving milestones within the app. The implementation usually involves setting up the API, configuring rewards, tracking user actions, and fulfilling the rewards when conditions are met. You can apply this concept across various industries, from education to gaming apps, and even fitness apps!
Technology plays a significant role in the seamless integration of Amazon Moments API, allowing developers to offer real-life rewards to their users without the hassle of managing logistics. The API is accessible for various platforms such as Android, iOS, FireOS, and web, making it versatile and applicable across multiple industries.
