Amazon's upcoming hardware event is just around the corner, teasing potential product unveilings
Amazon is gearing up for its annual autumn event on Tuesday, 30 September, 2025, where the tech giant is expected to unveil a brand new line-up of devices. The event, which will be hardware-specific, will feature a wide range of new products, not just minor updates.
The invitation for the event hints at new Echo devices and new Kindle products. The image on the invitation consists of four quarters that together create a single blue ring, similar to the one on top of an Echo speaker. Meanwhile, the bottom right hand quarter of the image shows a reading child under a tree, a common image used on Kindles. It is speculated that the new Kindle may come in a new color, as hinted by the colored Kindle quarter on the invitation.
Panos Panay, the current Amazon hardware head, expressed his belief in the importance of screens, which may hint at improvements in the display technology of the new devices. In fact, there is anticipation for the new Kindle Scribe to feature the same color screen as the Kindle Colorsoft, without a significant increase in price.
The image on the invitation also includes the text 'stroke of a pen', which may suggest the new Kindle Scribe will have pen functionality. Amazon's CEO, Andy Jassy, mentioned a 'brand new line-up of devices' that are expected to launch in the fall, which could indicate significant new products beyond just new Echo devices.
Overthinking tech firms' invitations can be a fun part of anticipating new product releases. For instance, the quote from Panos Panay, 'I believe in screens. I think they matter in a massive way,' may indicate a focus on screen technology in the new devices.
Besides the new Echo and Kindle products, Amazon will announce new hardware on September 30, 2025, but specific additional device details beyond Echo and Kindle have not been disclosed in the available information. However, Amazon Prime Video will release new original series and films on that date, including titles like 'Austin Powers: The Spy Who Shagged Me,' 'Austin Powers in Goldmember,' 'Ocean's Twelve,' and 'Ocean's 8'.
Our website will be reporting live from the presentation with all the news as it happens. Stay tuned for more updates!
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