SNAPSHOT:
- Amazon has jumped on the AI bandwagon yet again, unveiling a new feature for sellers to generate product descriptions using a large language model technology, as announced on Wednesday.
- With this new tool, sellers can quickly create detailed descriptions, including titles, item attributes, and bullet points, based on just a few words from them. The sellers have the option to edit the descriptions or submit them directly to Amazon's catalog.
- Many sellers have already tested the feature and, according to the company, a majority of them have chosen to stick with the AI-generated descriptions.
INSIGHTS:
Amazon introduces AI technology for aiding sellers in crafting product descriptions.
Amazon's move to AI-written product descriptions is a meaningful stride in their expanded application of the technology. In August, they declared their intention to employ AI for summarizing product reviews from verified buyers. The feature is currently being tested for select U.S. mobile users, with plans to roll it out to a broader audience soon.
By providing more precise product descriptions, Amazon aims to help customers locate products more effortlessly. Unveiling these new generative AI capabilities at Accelerate 2023, their annual seller conference, Robert Tekiela, vice president of Amazon selection and catalog systems, stated that the AI learns to deduce product information through diverse sources, including customer insights and data.
It's worth noting that Amazon isn't alone in integrating AI into the product description process. This month, eBay released its "magical listing" tool, which employs AI to allow sellers to generate descriptions based on product images. This tool streamlines the listing process, especially for mobile users, and has led to a reported 50% decrease in the number of steps needed to list products, resulting in faster listing times and higher-quality listings.
In the grand scheme, AI-generated product descriptions across platforms contribute to increased seller productivity by automating tasks, improving accuracy, and ensuring consistency. For customers, these optimized descriptions offer clearer product information, improving search and purchase experiences, thereby driving e-commerce growth and enhancing engagement, conversion rates, and customer satisfaction.
The integration of artificial intelligence (AI) by Amazon in generating product descriptions is significant, as they aim to extend their usage of this technology beyond summarizing product reviews. In the near future, they plan to widen the availability of this AI-driven feature to a broader audience.
Parallel to Amazon, eBay has also introduced its "magical listing" tool, which uses AI to generate descriptions from product images, streamlining the listing process for sellers and potentially reducing the number of steps needed by 50%, thus facilitating faster listing times and higher-quality listings.
