Amazon announces dates for Prime Big Sale Days

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Amazon's Second Major Prime Sale Starts Oct. 10

Hey there! Let's dive into the latest retail news. Amazon announced this week that they're hosting a 48-hour Prime sale, named "Prime Big Deal Days," kicking off on October 10. This event is intended to help consumers snag some great deals while getting a head start on holiday shopping, about six weeks earlier than Black Friday in November.

During this sale, Amazon expects to offer steep discounts in categories like fashion, home, and toys. Brands such as Sony, Dyson, SharkNinja, LG, and Barbie are collaborating for these deals. Back in July, during Prime Day, top sellers included the Fire TV Stick, Laneige Lip Glowy Balm, Apple AirPods, and a Bissell portable deep cleaner.

This blowout sale is accessible to Prime members in 19 countries, including the U.S., U.K., Canada, Germany, Japan, Portugal, Spain, and Singapore. To generate momentum, Amazon is advertising influencer-curated shopping lists ahead of the sale, and U.S. customers can find these picks on Inspire - Amazon's personalized feed of shoppable content within the shopping app. Moreover, Prime members can enjoy up to 50% off early Prime Big Deal Days offers in Amazon Style stores in California and Ohio. Customers shopping at these stores can also receive an extra 20% off their entire purchase, and those supporting small businesses can filter purchases accordingly.

Amazon's first day of July's Prime Day sale was its biggest sales day ever, according to the company. Although specific sales figures weren't disclosed, the company shared that customers saved more than $2.5 billion globally during this event. This had a rippling effect on nationwide e-commerce, as U.S. sales rose 6% year-over-year on July 11, partly due to Prime Day, and e-commerce in the U.S. increased nearly 12% in July, according to the U.S. Department of Commerce.

This year's fall Prime sale also comes at a time when federal student loan repayments are resuming after a three-year hiatus. One report suggests consumers will have around $300 less per month to spend on discretionary items. To keep up with the story, subscribe to the Retail Dive free daily newsletter.

Interesting Insight:

It's worth noting that Amazon had a substantial sales event in October 2021, often referred to as the "Prime Early Access Sale" or similar terms in different regions. While specific sales revenue figures from this event aren't readily available, it is known that Prime Day and similar sales events have consistently contributed significantly to Amazon's overall revenue. For more detailed financial figures, it's best to consult Amazon's official financial reports or historical sales data releases for that period.

Amidst the ongoing federal student loan repayment resumption, Amazon's fall Prime sale, commencing October 10, could be a significant shopping event for consumers looking to minimize expenditure on discretionary items.
This year's Prime sale is not restricted to fashion deals; technology products like Apple's AirPods might also be offered at attractive prices.
The Prime Big Deal Days sale, set to launch on October 10, will not only include discounts on fashion, home, and toy categories, but also in technology and lifestyle sectors.
Subscribing to the Retail Dive free daily newsletter can help keep readers updated on the fall Prime sale and other related retail news.
The Prime Big Deal Days sale will endorse up to 50% off early deals in Amazon Style stores located in California and Ohio, making it an appealing proposition for Prime members.
These Amazon Prime sales, including the Prime Big Deal Days and the Prime Early Access Sale in October 2021, have consistently contributed substantially to Amazon's overall revenue.
As shown in Amazon's financial reports and historical sales data, government policy changes, such as student loan repayment resumptions, can impact consumer spending patterns and sales figures for businesses in the retail sector.