Amazon Ads & Spotify Launch Global Audio Ad Integration
Amazon Ads and Spotify have joined forces, launching a global strategic integration on October 1, 2025. This partnership allows advertisers to access Spotify's streaming audio and video inventory through Amazon's Demand-Side Platform (DSP), starting in nine key markets.
The integration, which launched in the United States, United Kingdom, Canada, Germany, France, Italy, Spain, Brazil, and Mexico, enables advertisers to incorporate Spotify's content alongside Amazon's Connected TV inventory within a single platform. This marks the first time advertisers can access Spotify's inventory through Amazon DSP, as noted by Brian Berner, Global Head of Advertising Sales & Partnerships at Spotify.
The partnership combines Amazon's shopping, streaming, and browsing signals with Spotify's massive audience of 696 million monthly users across the initial markets. Amazon DSP, a technology solution leveraging first-party insights and clean room technology, now offers programmatic access to Spotify's streaming inventory. This provides advertisers with full-funnel measurement and attribution capabilities, addressing a growing demand for programmatic audio access.
Meredith Goldman, Director of Amazon DSP at Amazon Ads, highlighted the integration's unprecedented scale across Amazon and the open internet audio supply.
The Amazon Ads and Spotify partnership began in the USA, Germany, UK, Canada, France, Italy, Spain, Brazil, and Mexico in 2025, with plans to expand to additional countries in 2026. This collaboration opens new avenues for advertisers, offering them a comprehensive platform to reach Spotify's vast audience alongside Amazon's inventory.
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