Advertising industry veteran assumes new leadership role at OMD, emphasizing innovation for a shifting marketing landscape.
OMD Appoints Ellen Griffin as President and Global COO
Ellen Griffin, a seasoned executive, has been promoted to the role of President and Global Chief Operating Officer (COO) at OMD, a leading media agency within the Omnicom network. This strategic move is aimed at enhancing client satisfaction and improving operational efficiency across the globe[2][3][6].
Griffin's new role encompasses a leadership position within OMD, where she will be instrumental in developing and implementing customized, future-ready operating models. These models are designed to help clients navigate the complex media landscape and business environment, ensuring they stay ahead of the competition[1][2][4].
One of Griffin's key responsibilities is to leverage the full range of capabilities across Omnicom and its network, spanning media, data, CRM, commerce, content, and creativity. By doing so, she aims to unlock marketing-led growth and support business transformation initiatives[1][2][3].
Griffin's focus on operational innovation and efficiency will extend across global markets, including APAC powerhouses. She will address regional digital maturity and market complexities with strategies that are both localized and globally aligned[3].
A significant part of Griffin's role involves harnessing Omnicom's marketing intelligence platform, Omni, to design tailored client solutions. These solutions have been pivotal in securing more than $2.5 billion in new business wins for OMD[1][3].
In this new position, Griffin reports directly to OMD’s CEO George Manas and embodies the agency's bold promise of "We create what's next," translating it into actionable and scalable frameworks to future-proof client solutions in a disrupted advertising and media landscape[1][3][5].
In summary, Griffin’s role and focus are centered on: - Designing and scaling customized operating models that adapt to shifting market conditions. - Integrating Omnicom’s cross-functional strengths across media, data, creativity, and commerce. - Driving transformational growth and efficiencies through innovation and advanced marketing technology. - Providing clients with competitive advantages in an increasingly complex, fast-changing global media environment[1][2][3][4][5].
This latest development at OMD is part of the agency's strategy to improve its operations and better serve its clients, positioning it as a leading force in the evolving media landscape.
[1] OMD Press Release: [Link to Press Release] [2] Adweek: [Link to Adweek Article] [3] Campaign Asia: [Link to Campaign Asia Article] [4] Marketing Dive: [Link to Marketing Dive Article] [5] The Drum: [Link to The Drum Article] [6] PR Newswire: [Link to PR Newswire Article]
- In her new role as President and Global COO at OMD, Ellen Griffin will utilize technology to design customized operating models that foster growth, aiming to integrate the agency's diverse capabilities in media, data, creativity, and commerce.
- As part of her strategic initiatives, Griffin will leverage Omnicom's marketing intelligence platform, Omni, to create client solutions that ensure business transformation, competitiveness, and operational efficiency in an ever-changing global media landscape.
