Advertising firm DDB Tribal bolsters creative direction by naming Anusheela Saha as the new Creative Lead.
In a significant move, DDB Tribal, a full-service, through-the-funnel agency under DDB Mudra Group, has appointed Anusheela Saha as its new Creative Head. This appointment is seen as a crucial step for DDB Tribal, strengthening its position as an agency and reinforcing its commitment to big ideas and craft.
Anusheela Saha succeeds Iraj Fraz, who transitions into a new role within the organization. Iraj Fraz previously held the position of Chief Financial Officer (CFO) before taking on his new role.
Anusheela Saha brings more than two decades of experience across leading agencies and global brands to her new position. She has worked with marquee brands such as Unilever, KFC, Mahindra Automobiles, Uber, Google, Samsung, UN AIDS, and the Times of India.
Anusheela's work has earned recognition at prestigious platforms like Cannes Lions, D&AD, The One Show, Clio Awards, Spikes Asia, and Kyoorius. Notably, her portfolio includes the award-winning campaign UnBox Me, which sparked dialogue around gender identity in children.
At FCB India, Anusheela played a pivotal role in shaping creative strategies, mentoring teams, and producing work that combined emotional resonance with cultural impact. Anusheela joined FCB as a new mother in a leadership position, marking an important milestone in an industry where such transitions remain rare.
Anusheela Saha expresses excitement about joining DDB Tribal. She believes DDB Tribal aligns with her values of culture, creative vision, and leadership. In her new role, Anusheela will report directly to Rahul Mathew, Chief Creative Officer of the DDB Mudra Group.
Rahul Mathew, Chief Creative Officer of DDB Mudra Group, expresses excitement about Anusheela Saha joining DDB Tribal. He believes her appointment is expected to help DDB Tribal enter its next phase of growth and looks forward to working with her to take the agency to new heights.
Anusheela Saha is eager to build a successful partnership with the DDB Tribal team. She is confident that her appointment is considered crucial in taking DDB Tribal's growth to the next level. This appointment is believed to strengthen DDB Tribal's position as an agency and is seen as a significant step for DDB Tribal.
Anusheela Saha looks forward to helping DDB Tribal grow further under Rahul Mathew's leadership. Her appointment is expected to help DDB Tribal achieve its goals and continue to deliver impactful, creative work to its clients.
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