Advertising company, Code and Theory, recruits seasoned publisher from Cosmopolitan magazine to manage their fresh publishing department.
Here's a fresh take on the news:
Jessica Giles, the star editor who graced the cover of ADWEEK as Editor of the Year in 2019, is jumping ship from Cosmopolitan to join Code and Theory as the managing director of their brand-new Media Experience Practice. Giles will be steering a team of around 50 to help media brands stay on their toes in this fast-paced digital world, keeping up with shifting consumer behaviors, cutting-edge tech like AI, and the ever-evolving revenue models.
She'll be diving into her role with Code and Theory, a Stagwell-owned firm, on Feb 24, as publishers struggle to navigate the rocky terrain of diminishing distribution stability and upended economic frameworks. The practice aims to provide a lifeline for these publishers, helping them reinvent content experiences, experiment with novel monetization tactics, and foster deeper audience engagement.
As the digital landscape continually reshapes itself, the industry is in a bind, sandwiched between distribution platforms they can't control, elusive consumer tendencies, and unsustainable business models. According to Giles, the sector is on the precipice of a significant shift.
Code and Theory's Media Experience Practice, nestled within the broader Enterprise Experience Transformation (EXT) initiative, is geared to help media brands stay afloat amidst this tumultuous sea change. Here's a glimpse of what the practice has in store:
- Embracing Change: The practice is all about helping media brands comprehend and adapt to the new ways audiences are consuming content. They focus on delivering immersive, genuine experiences that cater to consumers' craving for meaningful, interactive, and personalized media moments.
- AI Revolutions: The practice leans on AI technology to supercharge content creation and engagement. By leveraging AI-powered tools, brands can generate authentic multimedia content swiftly, maintain brand integrity, and slash costs. This approach allows media brands to remain culturally relevant and execute campaigns in real-time, rather than within the confines of traditional production cycles.
- Revamping Revenue Streams: The practice partners with media clients to explore lucrative digital revenue opportunities in innovative and immersive advertising spaces, such as in-game advertising. They advocate for data-driven strategies and strategic alliances that blend data, technology, and creative innovation to redefine monetization and consumer interaction.
- Cross-Functional Collaboration: Under Giles' leadership, the practice operates at the intersection of creativity and technology, merging the talents of engineering, design, and product teams to craft scalable, user-centric solutions. The team's expertise in agile product development and diverse CMS platforms ensures a quick response to new business and technological demands.
In essence, under Jessica Giles' guidance, Code and Theory's Media Experience Practice is equipping media brands to triumph in an industry experiencing seismic shifts by integrating AI innovation, championing immersive audience experiences, and pioneering new monetization frameworks customized for the digital age.
- Jessica Giles, the former Editor of the Year, is leaving Cosmopolitan to oversee Code and Theory's brand-new Media Experience Practice, where she will be overseeing a team of around 50 to help media brands transform in the digital world.
- Cash-strapped publishers can expect a lifeline from Code and Theory's Media Experience Practice, as Giles helps them reinvent content experiences, experiment with novel monetization tactics, and foster deeper audience engagement.
- In the ever-evolving landscape of digital business and technology, Code and Theory's Media Experience Practice aims to help media brands capitalize on advancements like artificial-intelligence, AI-powered content creation, and immersive advertising spaces.
- By embracing AI revolutions, revamping revenue streams, and cross-functional collaboration, Jessica Giles and Code and Theory's Media Experience Practice are helping media brands stay competitive in the industry experiencing seismic shifts.
