Adidas teams up with Xociety for a fresh NFT accessory release within their gaming platform
Slammin' Sneakers Slip into the Metaverse: Adidas Drops Mystery Boxes on Xociety Blockchain Game
Adidas is ramping up its digital footprint, partnering yet again to venture into the realm of NFTs. This round, the athletic giant teams up with Xociety, a game built on the Sui blockchain, to reveal an exclusive collection of NFT-based mystery boxes.
💡 These mystery boxes will be available via the Sui-based NFT platform, Tradeport.Each box carries a stash of tradable Adidas-themed virtual threads and in-game XCS tokens.Xociety is set to kick off its playtest on May 15 on the Epic Games Store.
Launched on May 16, this limited release features 2,600 mystery boxes, priced at a cool $129 each. Each box houses an assortment of Adidas-themed digital outfits for Xociety's game avatars, composed of tops, bottoms, and sneakers tailored to match the game's visual vibe.
Rarity levels vary among the boxes, with the common ones doling out three digital clothing sets, while the acclaimed First tier packs boast a whopping eight. Buyers also bag authenticity certificates and XCS tokens representing ownership in Xociety's parent corporation.
Customers can trade these NFT outfits on secondary markets post-sale, and Tradeport will handle the initial sale until May 23.
Xociety's momentum stemmed from a $7.5 million investment haul in 2023. The forthcoming May 15 playtest promises to unveil intriguing game mechanics and an enticing environment for players. Xociety will be accessible on the Epic Games Store.
This liaison marks another move in Adidas' ongoing Web3 expedition. Tracing back to 2021, the company first dipped its toes into the NFT ocean via a partnership with the Bored Ape Yacht Club. Since then, Adidas has teamed up with projects like ALTS, Fewocious, and Stepn. Meanwhile, competitors like Nike appear to be stepping back — Nike closed its RTFKT unit at the close of 2024, a mere three years after acquisition.
📝 Sources:1. Adidas partners with Xociety to release NFT-based mystery boxes2. The Sui blockchain, powering Xociety3. Adidas forays into Web3 by integrating ALTS into Xociety4. Xociety's Corporate Share (XCS) system: Joining the game to earn5. Sui blockchain communication
- The collaboration between Adidas and Xociety signifies a significant stride in the fashion-and-beauty industry, as they delve deeper into the world of NFTs and fintech.
- Financially, this partnership could potentially impact personal-finance and investing, as buyers trade these digital assets on secondary markets for profit.
- In the realm of technology, this move by Adidas showcases the integration of artificial-intelligence and data-and-cloud-computing, enhancing the gaming experience by offering dynamic, customizable virtual outfits.
- The game, Xociety, leverages the Sui blockchain, which falls under the fintech industry, enabling secure and efficient transactions of in-game assets.
- Fashion-and-beauty and lifestyle enthusiasts might find this venture intriguing, with the opportunity to own unique, virtual Adidas outfits for their game avatars.
- The emerging market of sports-betting could also see potential growth, as the digital items could be auctioned, similar to real-world sports memorabilia.
- Equally, social-media platforms could serve as a ground for discussion and promotion of these virtual items, affecting the entertainment and sports industries.
- The collaboration between Adidas and Xociety is a testament to the evolving nature of the business world, where traditional corporations are gradually embracing the digital age.
- Moreover, this strategy showcases the competitiveness within the industry, as rival companies like Nike grapple with their approach to the digital economy, either participate or lean back.
