Ad company Journify in Dubai secures $4 million investment to improve brand ad efficiency leveraging personal user data
In the bustling tech scene of the UAE, the marketing technology startup Journify has been making waves. Founded in 2023 by Taoufik El-Jamali, Amine Chouki, and Omar Al-Shoubaki, this innovative company has been revolutionising the way brands in the Gulf Cooperation Council (GCC) region activate and utilise their first-party data for targeted advertising[1].
Funding and Valuation
Journify's impressive growth trajectory was further boosted in 2025 with a strategic investment round from prominent investors including Shorooq Partners, Bunat Ventures, and Plug and Play. This funding round not only doubled its valuation but also supported an impressive fivefold revenue growth within six months[2][4]. The startup plans to use the new capital to advance its AI technology roadmap, scale hiring across key departments, and expand further into the GCC market.
Partnerships and Market Position
With a focus on privacy-first marketing, Journify is positioning itself as a leading force in the GCC. Its platform integrates first-party data activation across major platforms, enabling brands to effectively use rich customer data for targeted advertising[3][4]. The company has established partnerships with major platforms such as TikTok, Google, and Snap.
Impact on Client Businesses
While specific client impact details are not quantified, the growth in revenue and investor confidence imply strong market acceptance and operational traction. The platform's emphasis on privacy-first marketing is especially relevant given increasing data privacy regulations, making Journify's solution valuable for GCC brands aiming to maintain compliance while optimising marketing[4].
Leading brands like Jarir Bookstore, Dar Al Arkan, and Dr. Nutrition have already benefited from Journify's platform, boosting their advertising returns by 50% while cutting the cost of acquiring new customers by 80%[1].
Other Notes
Journify's headquarters are based in both the US and UAE, with technology hubs in Morocco and Jordan. The company's AI-powered data activation solution enables brands to focus on results, not technical hurdles. It gathers first-party customer data from mobile apps, websites, POS, and SaaS tools of its clients, and sends it to their ad platforms without requiring them to write any code[1].
Silicon Badia, an investor in Journify, has also backed data leaders like Amplitude and InfluxData. The co-founder and CEO, Taoufik El Jamali, stated that the startup was built to eliminate the pain points marketers face in activating first-party data efficiently[1]. Hossam Shafick, Investor at Silicon Badia, believes that real-time data orchestration is a limitless global opportunity, and that Journify's founders have the expertise to set the new standard in this space[1].
The article was written by MB Staff and published on July 25, 2025.
[1] [Original Source] [2] [Original Source 2] [3] [Original Source 3] [4] [Original Source 4]
Journify, the marketing technology startup based in the UAE, has successfully attracted investments from Shorooq Partners, Bunat Ventures, and Plug and Play in 2025, escalating its valuation and supporting a significant increase in revenue. The startup aims to utilize the new capital to advance its AI technology, scale hiring, and expand further into the GCC market.
With privacy-first marketing at the forefront, Journify positions itself as a key player in the GCC, its platform seamlessly integrating first-party data activation across major platforms. The startup's strategic partnerships with TikTok, Google, and Snap underscore its influence in the region.
