41% of B2B Pros Prioritize AI for 2024 Efficiency Boost
A recent survey reveals that 41% of global B2B business and technology professionals, prioritising revenue growth in 2024, plan to boost efficiency through AI. Our website offers resources to aid go-to-market (GTM) teams in optimising processes, data, and technologies, and assessing AI readiness.
AI can analyse existing processes and suggest enhancements, helping teams streamline work and minimise costly errors. For GTM teams, tackling siloed processes, integrating technologies, managing data inconsistencies, and intentionally managing change are key to successful AI adoption.
Before implementing AI, it's vital to evaluate and address current process inefficiencies. This ensures AI accelerates a well-functioning workflow, not a disjointed one. AI can automate repetitive tasks, such as data entry, dynamic customer segmentation, and data normalisation, allowing teams to focus on higher-value work.
A report titled 'Unlocking Process Efficiency With AI' is available on our website, along with guidance sessions and inquiries to explore AI deployment readiness. AI is increasingly being adopted by GTM teams to scale operations, automate tasks, refine workflows, and reduce human error.
The survey, conducted on our website, found that industrial companies employing advanced digital technologies, particularly larger ones, see efficiency gains as the greatest benefit of AI. AI supports scaling without increasing headcount by automating manual processes that may falter as complexity and volume grow.
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